TIMELINE / 16 WEEKS
ORLANDO, FL
Branding
Logo Design
Packaging Design
Visual Merchandise
Hiraya
Hiraya is a perfume company based in the Philippines. Their fragrances celebrate different aspects of Filipino heritage, taking inspiration from the natural world and its inhabitants.
Overview
Philosophy is rooted in authenticity and the connection between scent and memory, creating an immersive experience that unlocks a deeper part of our souls. Hiraya's branding reflects my own lived experiences, highlighting flora and honoring indigenous roots that are evident in the brand voice, tone, design elements, and mission. A longing for something rooted in community, to uplift underappreciated voices, and represent the vast, rich culture of Southeast Asia. And so, with love, dreams, and wishes, Hiraya came to be.
Logo Ideation
Moodboard
Packaging & Label Sketch
Point-of-Display Sketch
Dragon Jewels
Summer Soirée
Her Royalty
