TIMELINE / 16 WEEKS
ORLANDO, FL
Branding
Logo Design
Packaging Design
Visual Merchandise
Hiraya
Hiraya is a perfume company based in the Philippines. Their fragrances celebrate different aspects of Filipino heritage, taking inspiration from the natural world and its inhabitants.
This brand is shaped by authenticity and the deep link between scent and memory, carrying my experiences and Filipino roots through its voice, design, and mission. What began as a longing for home and a wish to uplift Southeast Asian culture grew, through love and hope, into Hiraya.
Packaging & Label Sketch
Point-of-Display Sketch
