TIMELINE / 16 WEEKS
ORLANDO, FL
Branding
Visual Identity
UI Design
Wireframing & Prototyping
Eden
Eden is a gardening app that helps users track and grow their own plants and produce.
This project streamlines gardening info with easy, unified UI for tracking down, accessing care guides, and engaging with a community while remaining consistent and intuitive across every platform. Eden's branding celebrates growth and inspired sustainable, eco-friendly living. Its identity draws from the abundance of our fertile lands, with every element from color choices to voice carefully cultivated with warmth and care.
Awards
Student Silver Addy Award 2026
Key Features
• Track and customize growth progress, such as growth timelines and harvest dates.
• To-do list that can add or delete reminders as well as add them to a calendar.
• Growth tracker to track vegetables and plants in real-time, including daily water, sunlight, and fertilizer maintenance.
• Shop products, such as seeds, plants, fertilizer, and tools from Eden.
• Online community platform to share, like, reply, and repost updates about growth progress in the form of static images or video content.
User Data
In order to gauge the level of interest users have towards raising a garden, I conducted a survey about what they would be interested in growing.
"I would like to grow tomatoes, carrots, peppers, radishes, beets, pumpkin, cucumbers, and onions. I would also like to grow flowers like sunflowers and tulips.”
Male, 21
“...anything that could grow in an apartment garden would be nice like tomatoes, cucumbers, and zucchini.”
Female, 20
In the survey, I also wanted to know what kinds of features they are looking for in a gardening app to enhance their experience.
“Good visual design for menus and buttons for easy usage. Also, a way to input data of the growth progress as a way to interpret what might be best for the health of the plant or vegetable.”
Male, 21
“Accessibility, easy to understand, engaging, and interesting.”
Unknown, 19
“How to grow guides, tips from experts, and a helpful Q&A where others can answer your gardening questions.”
Non-binary, 21
“Profile, personalization, and a variety of plants.”
Female, 20
According to the survey conducted, 75% of users felt overwhelmed and lost when it came to learning about how to grow their produce or plants.
This case study outlines the discovery phase, design process, and brand identity of Eden in order to create a functional and accessible interface using Figma to address user feedback.
Sitemap
Low Fidelity Frames
UI Components
User Personas
Onboarding
If new users don't have an existing login to Eden, they can create an account. They will then need to answer a brief survey and browse through different options with the drop-down arrow.
